INTRO TO WAP
The ABC Owned Stations are bullish on wireless because:
Local information will always be the centerpiece of any wireless promotion.
We have built an audience on Owned TV Stations WAPs that exceeds many “national” sites’ audience: The power of our broadcast and our online drives our wireless.
We understand the audience’s relationship between on-air, online, on “wire” and understand the marketing patterns as well.
For more specific guides, please refer to our ONLINE MEDIA KIT







