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INTRO TO WAP

The ABC Owned Stations are bullish on wireless because:
Local information will always be the centerpiece of any wireless promotion.

We have built an audience on Owned TV Stations WAPs that exceeds many “national” sites’ audience:  The power of our broadcast and our online drives our wireless.

We understand the audience’s relationship between on-air, online, on “wire” and understand the marketing patterns as well.

For more specific guides, please refer to our ONLINE MEDIA KIT